Magnetic Marketing

Reading 1 - overview

chp 1. -

chp 2. - why marketing fails

chp 3. - attract instead of chase

chp 4. - do direct marketing, make sure ad spend is profitable

chp 5. - principles

chp 6. - 10 foundational rules

  1. There will always be an offer
  2. There will be a reason to respond right now
  3. You will give clear instructions
  4. There will be tracking, measurement and accountability
  5. Only no-cost brand building
  6. There will be follow up
  7. There will be strong copy
  8. It will look like mail-order advertising
  9. Results rule. Period.
  10. Be tough-minded and disciplined, make sure the business sticks to the rules 100%

chp 7. - the system / Lead Generation Magnet

chp 8. - conversion system

chp 9. - retention

chp 10. - applying the system