Reading 1 - overview
Chp. 1 - relationship with money Chp. 2 - loss prevention Chp. 3 - test and split-test Chp. 4 - folow up Chp. 5 - multiple customer value with a “ladder” or “acension pyramid”
- customers stay longer when they are climbing from level to level
- get a customer engaged and committed to getting to a goal
How? bundling of goods/services, greater access to the guru, exclusivity, status in the community, status outside the community (e.g. a prestigious accredidation, partnership or affiliation).
Chp. 6 - raising prices Chp. 7 - “Place Strategy” (both geographic and virtual) Chp. 8 - Metrics = Sales Chp. 9 - Understand and manage ROAS “return on ad spend” Chp. 10 - FOUND MONEY MAP
Looks like a good framework and checklist for evaluating a business and it’s potential to increase profits.